Since the well-known international brands to enter China's Wei-tzu, and adhere to the “for sale only in pharmacies”, pharmacy, cosmetics would give more people a sense of trust.
Today, a pharmacy, the cosmetics counter growing, with sales growing, even endemic called “medicine cosmetics shop” business model began to appear in Hangzhou, Shenzhen, Kunming and other cities, Monopoly drugs and cosmetics.
However, professionals remind us that cosmetics into the pharmacy are still not standardized in many products is not necessarily safe and effective.
Pharmacies too miscellaneous types of cosmetic products recently, Qinhuangdao City have four designated medical insurance for retail pharmacies open daily necessities Monopoly, encourage consumers to use personal health insurance IC card to buy cosmetics, cleaning products and punished.
The city centre Medicare officials said today the introduction of the pharmacy excessive number of miscellaneous types of cosmetic products, not only difficult to manage, does not conform to the original intention of cosmetics into the pharmacy.
Some also do not regulate the use of pharmacy to pharmacy consumers “professional” and “rational” mental image of trust, lease or rental store to disguise skin care products, beauty care goods dealers, eager to sell their new products, or even a fake Product provides a stage show.
According to the “economic medicine”, Today, the Maryland Food and Drug Administration has misled consumers aware of the problem of pharmacies, from December 5, 2004, the rental shop counters conduct clean-up.
L'Oreal company Scientific Affairs Department of China's Miss Zhang Xiujun remind everyone that pharmacy sales in the Wei-tzu, mining, and other famous products, cosmetics pharmacy is set to a good reputation, but not as long as into the pharmacy, they will Safe and effective.
Currently, pharmacy management products and no clear high, medium and low points of the consumer to buy, for some a new, and no country-cosmetics, health and cosmetics special word-Jin Wei cosmetics products be extra vigilant.
Cosmetics into the pharmacy trend is Although pharmacies in the domestic cosmetics business conditions to be standardized, but Chinese medicine health care marketing, vice chairman of the Committee of Experts in Fiji that the cosmetics into the pharmacy is “Banpei” is the future trend of development.
Cosmetics marketing in the United States means mature, cosmetics management as strictly as pharmaceuticals administration, last year the U.S. Food and Drug Administration (FDA) has made several of the labels of several brands of cosmetics, ingredients that issues such as norms.
In Europe and the United States, Japan and other countries, in addition to high-end cosmetics sales into major shopping malls, the vast majority of the public are brand into the pharmacy sales, such pharmacies have been called “drug store cosmetics,” the name.
As a result, consumers in the selection of products, you can get the guidance of physicians in shops, cultivate a more standardized skin care awareness.
The manufacturers need to be more strict check for products to enter the profession of medicine stronger cosmetics shops, increase consumer confidence in the brand, loyalty.
Japan-cosmetics-shop what the Japanese cosmetics chain pharmacies Matsumoto, chairman of the Association in the South China Sea-a media interview, said that China is now such a situation similar to Japan in the 1960s the situation, I believe China's future will be to develop in the direction of medicine cosmetics shop .
Japan Wing Lok Tong pharmacy manager told reporters that Japan's drug store cosmetics skin care products mainly to business, skin care products and pharmaceuticals ratio of 6:4, of the types also much more.
However, compared to the general store cosmetics counters, pharmacies or emphasize a “medicine”.
Before the purchase, customers need to be trained physician diagnosis of the skin, to find out what that best suit their cosmetics, and learn how to correctly use.
In addition, the drug store cosmetics with the operation of the high-end shopping malls and supermarkets also very different.
Department store sales of Chanel, CD brands such as first-line drugs will not be in cosmetics shops there; drug store sales of cosmetics Shiseido, Kao, Lu, dense, Maybelline, also went to department stores will not to, and in Japanese supermarkets sell cheap cosmetic products, cosmetics in drug stores and there is absolutely can not see.
This guarantee everyone Gequsuoxu, product quality worthy of trust.
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